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In 2019, ISTOBAL is addressing new market opportunities to boost its growth

By 11 January, 2019NEWS

ISTOBAL will address new business opportunities in 2019 to boost its growth and strengthen its position as a leader in the sector.

Over the course of this year, the company will step up its participation in international trade fairs in order to present its latest innovations and continue to increase its exports in the countries in which it is present, with a particular focus on North America and Europe.

Its main innovations for 2019 include its commitment to developing intelligent systems with their Smartwash technology – fully connected car wash systems that increase the profitability of wash equipment and improve the user experience. ISTOBAL will also open a new line of business aimed at refrigerated transport and shipping containers to continue strengthening its position as the market leader in commercial vehicle wash solutions.

The calendar of trade fairs already confirmed by ISTOBAL in 2019 includes over twenty showcase events in the service station, commercial vehicle and dealer sectors, especially in Europe and the USA.

ISTOBAL will open 2019 by participating in the Austrian trade fair AUTOZUM which will take place in Salzburg from 16-19 January. At European level, it will also be present in Italy at TRANSPOTEC (Verona, 21-24 February) and AUTOPROMOTEC (Bologna, 22-26 May). It will also showcase its new products at MOTORTEC AUTOMECHANIKA in Spain (Madrid, 13-16 March), BG CAR SHOW in Serbia (Belgrade, 22-31 March), BFI SHOW in Denmark (5-6 April), FORECOURT SHOW and COMMERCIAL VEHICLE SHOW in the United Kingdom (Birmingham, 8-10 April and 30 April-2 May, respectively).

The Spanish group will also accompany its distributors at numerous exhibitions in countries such as Germany (TANKESTELLE & MITTELSTAND, Münster, 8-9 May), France (EQUIP AUTO, Paris, 15-19 October), Switzerland (GENEVA INTERNATIONAL MOTOR SHOW, 7-17 March) and Turkey (PETROLEUM ISTANBUL, 28-30 March), among others.

The North American trade fairs include 7 showcase events such as NADA SHOW (San Francisco, 24-27 January),  WPMA (Las Vegas, 19-21 February), SCWA (Arlington – Texas, 24-26 February), THE CAR WASH SHOW (Nashville – Tennessee, 13-15 May), COLD CHAIN (Chicago, 10-12 June), NACS SHOW (Atlanta, 1-4 October) and NACV 2019 (Atlanta, 28-31 October).

The group will also participate in CARWACS in Canada (Toronto, 5-6 May) and EXPOPOSTOS in Brazil (Sao Paulo, 13-15 August).